Consumer Behavior in Brand Consumption and Identification

This cluster of papers explores various aspects of consumer behavior in relation to brand consumption, including brand trust, brand community, consumer culture theory, brand attachment, luxury brands, materialism, sponsorship effects, and ethnocentrism. It delves into the factors influencing consumer perceptions, attitudes, and behaviors towards brands, with a particular focus on the emotional and psychological connections individuals form with brands.

How has Consumer Behavior in Brand Consumption and Identification's publication output changed over time?

Output grew0% over the shown period — from 1 works in 1998 to 1 in 2020.

What are the most-cited papers on Consumer Behavior in Brand Consumption and Identification?

Where is Consumer Behavior in Brand Consumption and Identification research published, and who funds it?

How much of the research on Consumer Behavior in Brand Consumption and Identification is open access?