Consumer Behavior in Brand Consumption and Identification

Consumer Behavior in Brand Consumption and Identification is a topic indexed in ScholarIQ from OpenAlex.

What is known about Consumer Behavior in Brand Consumption and Identification?

This cluster of papers explores various aspects of consumer behavior in relation to brand consumption, including brand trust, brand community, consumer culture theory, brand attachment, luxury brands, materialism, sponsorship effects, and ethnocentrism. It delves into the factors influencing consumer perceptions, attitudes, and behaviors towards brands, with a particular focus on the emotional and psychological connections individuals form with brands.

How many works does Consumer Behavior in Brand Consumption and Identification have?

Consumer Behavior in Brand Consumption and Identification has 196 works in the ScholarIQ index. The count is the OpenAlex total, not the number of papers listed on this page.

What is the OpenAlex record for Consumer Behavior in Brand Consumption and Identification?

The OpenAlex for Consumer Behavior in Brand Consumption and Identification is on the source record.

What are the most-cited papers on Consumer Behavior in Brand Consumption and Identification?

Where is Consumer Behavior in Brand Consumption and Identification research published, and who funds it?

How much of the research on Consumer Behavior in Brand Consumption and Identification is open access?