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Customer Segmentation through RFM Analysis and K-means Clustering: Leveraging Data-Driven Insights for Effective Marketing Strategy

PaperCitations, authors & open-access status

Customer Segmentation through RFM Analysis and K-means Clustering: Leveraging Data-Driven Insights for Effective Marketing Strategy is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 9 citations, 2024 year and closed oa status.

9
Citations
2024
Year
closed
OA Status

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