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Green Marketing Versus Demarketing: The Impact of Individual Characteristics on Consumers’ Evaluations of Green Messages

PaperCitations, authors & open-access status

Green Marketing Versus Demarketing: The Impact of Individual Characteristics on Consumers’ Evaluations of Green Messages is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 28 citations, 2023 year and bronze oa status.

28
Citations
2023
Year
bronze
OA Status

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