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More the merrier: Effects of plural brand names on perceived entitativity and brand attitude

PaperCitations, authors & open-access status

More the merrier: Effects of plural brand names on perceived entitativity and brand attitude is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 5 citations, 2024 year and bronze oa status.

5
Citations
2024
Year
bronze
OA Status

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