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Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions
PaperCitations, authors & open-access status
Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 291 citations, 2013 year and green oa status.
291
Citations
2013
Year
green
OA Status