The effects of the visual presentation of an Influencer's Extroversion on perceived credibility and purchase intentions—moderated by personality matching with the audience

The effects of the visual presentation of an Influencer's Extroversion on perceived credibility and purchase intentions—moderated by personality matching with the audience is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 100 citations, 2020 year and closed oa status.