Scholar IQ
Try ScholarIQ free
Upload Records Snowball Search Search OpenAlex
About the database
ScholarIQanswers from OpenAlex

The Perfect Fit: The Moderating Role of Selling Cues on Hedonic and Utilitarian Product Types

PaperCitations, authors & open-access status

The Perfect Fit: The Moderating Role of Selling Cues on Hedonic and Utilitarian Product Types is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 119 citations, 2018 year and closed oa status.

119
Citations
2018
Year
closed
OA Status

Related on ScholarIQ

Gopal Das
Author
Consumer Behavior in Brand Consumption and Identification
Topic
Consumer Behavior in Brand Consumption and Identification
Topic
Behavioral Health and Interventions
Topic
Consumer Retail Behavior Studies
Topic
470M+ articles · free account