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The Perfect Fit: The Moderating Role of Selling Cues on Hedonic and Utilitarian Product Types
PaperCitations, authors & open-access status
The Perfect Fit: The Moderating Role of Selling Cues on Hedonic and Utilitarian Product Types is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 119 citations, 2018 year and closed oa status.
119
Citations
2018
Year
closed
OA Status