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‘Touch it, swipe it, shake it’: Does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?

PaperCitations, authors & open-access status

‘Touch it, swipe it, shake it’: Does the emergence of haptic touch in mobile retailing advertising improve its effectiveness? is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 46 citations, 2018 year and hybrid oa status.

46
Citations
2018
Year
hybrid
OA Status

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