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A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention

PaperCitations, authors & open-access status

A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 76 citations, 2020 year and closed oa status.

76
Citations
2020
Year
closed
OA Status

Related on ScholarIQ

Svetlana Bogomolova
Author
Psychology and Marketing
Journal
Multisensory perception and integration
Topic
Multisensory perception and integration
Topic
Consumer Behavior in Brand Consumption and Identification
Topic
Olfactory and Sensory Function Studies
Topic
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