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Brand Personality Structures in the United States and Korea: Common and Culture‐Specific Factors

PaperCitations, authors & open-access status

Brand Personality Structures in the United States and Korea: Common and Culture‐Specific Factors is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 380 citations, 2005 year and closed oa status.

380
Citations
2005
Year
closed
OA Status

Related on ScholarIQ

Yongjun Sung
Author
Journal of Consumer Psychology
Journal
Consumer Behavior in Brand Consumption and Identification
Topic
Consumer Behavior in Brand Consumption and Identification
Topic
Cultural Differences and Values
Topic
Media, Gender, and Advertising
Topic
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