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Media, Gender, and Advertising
TopicLeading institutions, researchers & key papers
This cluster of papers explores the portrayal of gender roles, stereotypes, and representations in advertising and media, with a focus on the impact of femvertising, Disney princesses, and television commercials. It delves into content analysis of gender portrayal across different cultures and time periods, examining the influence of media on social identity and cultural perspectives.
29
Works
IDs:OpenAlex
How has Media, Gender, and Advertising's publication output changed over time?
ScholarIQpublication output · 1989–2010
Output grew0% over the shown period — from 1 works in 1989 to 1 in 2010.
1
1
1
198920002010
What are the most-cited papers on Media, Gender, and Advertising?
ScholarIQmost cited works
Investigating Hegemonic Masculinity: Portrayals of Masculinity in Men’s Lifestyle Magazines
Rosemary Ricciardelli, Kimberley A. Clow, Philip White
S73388012. 2010290 Citations
Review of Research: The Influence of Television on Children's Gender Role Socialization
Susan Witt
Childhood Education. 200064 Citations
Where is Media, Gender, and Advertising research published, and who funds it?
ScholarIQvenues & funding sources
TOP JOURNALS
S73388012290
TOP FUNDERS
National Science Foundation—
NIH—
Wellcome Trust—
European Research Council—
Funder breakdown is a member featureSign up free to unlock
How much of the research on Media, Gender, and Advertising is open access?
ScholarIQopen access share
0%OPEN ACCESS
Gold
0%
Green
0%
Hybrid
0%
Bronze
0%
Closed
100%
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