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Media, Gender, and Advertising

TopicLeading institutions, researchers & key papers

Media, Gender, and Advertising is a topic indexed in ScholarIQ from OpenAlex.

What is known about Media, Gender, and Advertising?

ScholarIQrecord summary

This cluster of papers explores the portrayal of gender roles, stereotypes, and representations in advertising and media, with a focus on the impact of femvertising, Disney princesses, and television commercials. It delves into content analysis of gender portrayal across different cultures and time periods, examining the influence of media on social identity and cultural perspectives.

How many works does Media, Gender, and Advertising have?

ScholarIQindexed works

Media, Gender, and Advertising has 29 works in the ScholarIQ index. The count is the OpenAlex total, not the number of papers listed on this page.

What is the OpenAlex record for Media, Gender, and Advertising?

ScholarIQopenalex

The OpenAlex for Media, Gender, and Advertising is on the source record.

What are the most-cited papers on Media, Gender, and Advertising?

ScholarIQmost cited works
Investigating Hegemonic Masculinity: Portrayals of Masculinity in Men’s Lifestyle Magazines
Rosemary Ricciardelli, Kimberley A. Clow, Philip White
Sex Roles. 2010290 Citations
A Hobby for Mrs. Arbuckle
Gwenda Smyth, Ann James
19890 Citations

Where is Media, Gender, and Advertising research published, and who funds it?

ScholarIQvenues & funding sources

TOP FUNDERS

National Science Foundation—
NIH—
Wellcome Trust—
European Research Council—
Funder breakdown is a member featureSign up free to unlock

How much of the research on Media, Gender, and Advertising is open access?

ScholarIQopen access share
0%OPEN ACCESS
Gold
0%
Green
0%
Hybrid
0%
Bronze
0%
Closed
100%

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