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Consumers’ responses to metaverse ads: The roles of hedonic versus utilitarian appeal and the moderating role of need for touch
PaperCitations, authors & open-access status
Consumers’ responses to metaverse ads: The roles of hedonic versus utilitarian appeal and the moderating role of need for touch is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 26 citations, 2024 year and closed oa status.
26
Citations
2024
Year
closed
OA Status