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How has Heejun Lee's publication output changed over time?
ScholarIQpublication output · 2022–2026
Output grew50% over the shown period — from 2 works in 2022 to 3 in 2026.
2
1
2
3
2022202320242026
What are the most-cited papers on Heejun Lee?
ScholarIQmost cited works
Virtual brand experience in digital reality advertising: Conceptualization and measurement
Heejun Lee, Chang‐Hoan Cho
S41958068. 202226 Citations
Consumers’ responses to metaverse ads: The roles of hedonic versus utilitarian appeal and the moderating role of need for touch
Yunju Kim, Heejun Lee
S93284759. 202426 Citations
Humanizing Chatbots for Political Campaigns: How Do Voters Respond to Feasibility and Desirability Appeals from Political Chatbots?
Yun Ju Kim, Heejun Lee
Interacting with Computers. 20239 Citations
Exploring the Effectiveness of Advergame: The Role of Transportation on Continuous Intention to Play Advergames
Yunju Kim, Heejun Lee
Journal of Creative Communications. 20222 Citations
Experiential determinants of metaverse advertising effectiveness: an avatar parasocial relationship perspective
Heejun Lee
S191031105. 20262 Citations
Related on ScholarIQ
Daegu Catholic University
Institution
Virtual brand experience in digital reality advertising: Conceptualization and measurement
Paper
Consumers’ responses to metaverse ads: The roles of hedonic versus utilitarian appeal and the moderating role of need for touch
Paper
Humanizing Chatbots for Political Campaigns: How Do Voters Respond to Feasibility and Desirability Appeals from Political Chatbots?
Paper
Exploring the Effectiveness of Advergame: The Role of Transportation on Continuous Intention to Play Advergames
Paper
Experiential determinants of metaverse advertising effectiveness: an avatar parasocial relationship perspective
Paper