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Effectiveness of B2B social media marketing: The effect of message source and message content on social media engagement

PaperCitations, authors & open-access status

Effectiveness of B2B social media marketing: The effect of message source and message content on social media engagement is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 49 citations, 2023 year and hybrid oa status.

49
Citations
2023
Year
hybrid
OA Status

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