Scholar IQ
Try ScholarIQ free
Upload Records Snowball Search Search OpenAlex
About the database
ScholarIQanswers from OpenAlex

Experiential determinants of metaverse advertising effectiveness: an avatar parasocial relationship perspective

PaperCitations, authors & open-access status

Experiential determinants of metaverse advertising effectiveness: an avatar parasocial relationship perspective is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 2 citations, 2026 year and closed oa status.

2
Citations
2026
Year
closed
OA Status

Related on ScholarIQ

Heejun Lee
Author
Virtual Reality Applications and Impacts
Topic
Virtual Reality Applications and Impacts
Topic
Media Influence and Health
Topic
Consumer Behavior in Brand Consumption and Identification
Topic
470M+ articles · free account