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Experiential determinants of metaverse advertising effectiveness: an avatar parasocial relationship perspective
PaperCitations, authors & open-access status
Experiential determinants of metaverse advertising effectiveness: an avatar parasocial relationship perspective is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 2 citations, 2026 year and closed oa status.
2
Citations
2026
Year
closed
OA Status