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Impacts of retail brand personality and self-congruity on store loyalty: The moderating role of gender

PaperCitations, authors & open-access status

Impacts of retail brand personality and self-congruity on store loyalty: The moderating role of gender is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 162 citations, 2013 year and closed oa status.

162
Citations
2013
Year
closed
OA Status

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Gopal Das
Author
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