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Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
PaperCitations, authors & open-access status
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 334 citations, 2019 year and green oa status.
334
Citations
2019
Year
green
OA Status