Scholar IQ
Try ScholarIQ free
Upload Records Snowball Search Search OpenAlex
About the database
ScholarIQanswers from OpenAlex

Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising

PaperCitations, authors & open-access status

Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 453 citations, 2018 year and hybrid oa status.

453
Citations
2018
Year
hybrid
OA Status

Related on ScholarIQ

Jörg Matthes
Author
Environmental Education and Sustainability
Topic
Environmental Education and Sustainability
Topic
Environmental Sustainability in Business
Topic
Consumer Behavior in Brand Consumption and Identification
Topic
470M+ articles · free account