ScholarIQanswers from OpenAlex
Journal of Advertising
JournalCitation impact & published research
Journal of Advertising is a journal indexed in ScholarIQ from OpenAlex.
What is the OpenAlex record for Journal of Advertising?
ScholarIQopenalex
The OpenAlex for Journal of Advertising is on the source record.
What are the most-cited papers on Journal of Advertising?
ScholarIQmost cited works
Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising
Desirée Schmuck, Jörg Matthes, Brigitte Naderer
Explaining Gendered Responses to “Help-Self” and “Help-Others” Charity Ad Appeals: The Mediating Role of World-Views
Frédéric F. Brunel, Michelle R. Nelson
Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game
Michelle R. Nelson, Ronald A. Yaros, Heejo Keum
Understanding Attitudes Toward and Behaviors in Response to Product Placement
Federico de Gregorio, Yongjun Sung