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Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation

PaperCitations, authors & open-access status

Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 93 citations, 2019 year and closed oa status.

93
Citations
2019
Year
closed
OA Status

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