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The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty

PaperCitations, authors & open-access status

The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 946 citations, 2012 year and closed oa status.

946
Citations
2012
Year
closed
OA Status

Related on ScholarIQ

Marie‐Odile Richard
Author
Computers in Human Behavior
Journal
Digital Marketing and Social Media
Topic
Digital Marketing and Social Media
Topic
Technology Adoption and User Behaviour
Topic
Consumer Behavior in Brand Consumption and Identification
Topic
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