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The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty
PaperCitations, authors & open-access status
The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 946 citations, 2012 year and closed oa status.
946
Citations
2012
Year
closed
OA Status