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How has Marie‐Odile Richard's publication output changed over time?
ScholarIQpublication output · 2004–2024
Output declined50% over the shown period — from 2 works in 2004 to 1 in 2024.
2
1
2
1
2
1
1
1
20042011201220132014201620182024
What are the most-cited papers on Marie‐Odile Richard?
ScholarIQmost cited works
The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty
Michel Laroche, Mohammad Reza Habibi, Marie‐Odile Richard, Ramesh Sankaranarayanan
Computers in Human Behavior. 2012946 Citations
To be or not to be in social media: How brand loyalty is affected by social media?
Michel Laroche, Mohammad Reza Habibi, Marie‐Odile Richard
International Journal of Information Management. 2012861 Citations
A social commerce investigation of the role of trust in a social networking site on purchase intentions
Nick Hajli, Julian Sims, Arash H. Zadeh, Marie‐Odile Richard
S93284759. 2016632 CitationsOPEN ACCESS
The roles of brand community and community engagement in building brand trust on social media
Mohammad Reza Habibi, Michel Laroche, Marie‐Odile Richard
Computers in Human Behavior. 2014542 Citations
Brand co-creation through social commerce information sharing: The role of social media
Mina Tajvidi, Marie‐Odile Richard, Yichuan Wang, Nick Hajli
S93284759. 2018355 CitationsOPEN ACCESS
Related on ScholarIQ
SUNY Polytechnic Institute
Institution
The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty
Paper
To be or not to be in social media: How brand loyalty is affected by social media?
Paper
A social commerce investigation of the role of trust in a social networking site on purchase intentions
Paper
The roles of brand community and community engagement in building brand trust on social media
Paper
Brand co-creation through social commerce information sharing: The role of social media
Paper