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The Impact of Celebrity's Field of Expertise on Consumer Perception

PaperCitations, authors & open-access status

The Impact of Celebrity's Field of Expertise on Consumer Perception is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 4 citations, 2019 year and green oa status.

4
Citations
2019
Year
green
OA Status

Related on ScholarIQ

Drew Bernard
Author
Digital Marketing and Social Media
Topic
Digital Marketing and Social Media
Topic
Consumer Behavior in Brand Consumption and Identification
Topic
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