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The power to voice my hate! Exploring the effect of brand hate and perceived social media power on negative eWOM

PaperCitations, authors & open-access status

The power to voice my hate! Exploring the effect of brand hate and perceived social media power on negative eWOM is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 43 citations, 2021 year and closed oa status.

43
Citations
2021
Year
closed
OA Status

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