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To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising

PaperCitations, authors & open-access status

To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising is a paper indexed in ScholarIQ from OpenAlex.

How many citations does To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising have?

ScholarIQcitation count

To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising has 234 citations in the OpenAlex counts ScholarIQ stores.

When was To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising published?

ScholarIQyear

To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising has 2018 year in the ScholarIQ index.

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What is the open-access status of To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising?

ScholarIQoa status

To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising has closed oa status in the ScholarIQ index.

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What is the DOI of To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising?

ScholarIQdoi

The DOI for To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising is on the source record.

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What is the OpenAlex record for To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising?

ScholarIQopenalex

The OpenAlex for To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising is on the source record.

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