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To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising

PaperCitations, authors & open-access status

To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 234 citations, 2018 year and closed oa status.

234
Citations
2018
Year
closed
OA Status

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