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Watching it motivates me to become stronger: Virtual influencers' impact on consumer self-improvement product preferences

PaperCitations, authors & open-access status

Watching it motivates me to become stronger: Virtual influencers' impact on consumer self-improvement product preferences is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 47 citations, 2024 year and closed oa status.

47
Citations
2024
Year
closed
OA Status

Related on ScholarIQ

Yijie Wang
Author
Digital Marketing and Social Media
Topic
Digital Marketing and Social Media
Topic
Media Influence and Health
Topic
Consumer Behavior in Brand Consumption and Identification
Topic
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