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Brand Equity as a Signaling Phenomenon

PaperCitations, authors & open-access status

Brand Equity as a Signaling Phenomenon is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 1,926 citations, 1998 year and closed oa status.

1,926

Citations

1998

Year

closed

OA Status

IDs:DOI OpenAlex

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