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Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising

PaperCitations, authors & open-access status

Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 277 citations, 1996 year and closed oa status.

277
Citations
1996
Year
closed
OA Status

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