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Consumer Market Behavior and Pricing

TopicLeading institutions, researchers & key papers

Consumer Market Behavior and Pricing is a topic indexed in ScholarIQ from OpenAlex.

What is known about Consumer Market Behavior and Pricing?

ScholarIQrecord summary

This cluster of papers explores the economic analysis of retail and marketing strategies, focusing on topics such as consumer behavior, online advertising, price perception, brand loyalty, store brands, market competition, and e-commerce. It delves into the impact of various promotional tactics, the influence of store image on consumer perceptions, and the dynamics of consumer demand in the digital age.

How many works does Consumer Market Behavior and Pricing have?

ScholarIQindexed works

Consumer Market Behavior and Pricing has 76 works in the ScholarIQ index. The count is the OpenAlex total, not the number of papers listed on this page.

What is the OpenAlex record for Consumer Market Behavior and Pricing?

ScholarIQopenalex

The OpenAlex for Consumer Market Behavior and Pricing is on the source record.

What are the most-cited papers on Consumer Market Behavior and Pricing?

ScholarIQmost cited works
Interaction terms in logit and probit models
Chunrong Ai, Edward C. Norton
Economics Letters. 20035,787 Citations
The impact of brand credibility on consumer price sensitivity
Tülin Erdem, Joffre Swait́, Jordan J. Louviere
International Journal of Research in Marketing. 2002563 Citations
Unit Bias
Andrew B. Geier, Paul Rozin, Gheorghe Doros
Psychological Science. 2006312 Citations
When Shelf-Based Scarcity Impacts Consumer Preferences
Jeffrey R. Parker, Donald R. Lehmann
2011185 CitationsOPEN ACCESS
This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations
Monica Wadhwa, Kuangjie Zhang
Journal of Consumer Research. 2014153 Citations

Where is Consumer Market Behavior and Pricing research published, and who funds it?

ScholarIQvenues & funding sources

TOP FUNDERS

National Science Foundation—
NIH—
Wellcome Trust—
European Research Council—
Funder breakdown is a member featureSign up free to unlock

How much of the research on Consumer Market Behavior and Pricing is open access?

ScholarIQopen access share
7%OPEN ACCESS
Gold
0%
Green
7%
Hybrid
0%
Bronze
0%
Closed
93%

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