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The roles of brand community and community engagement in building brand trust on social media

PaperCitations, authors & open-access status

The roles of brand community and community engagement in building brand trust on social media is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 542 citations, 2014 year and closed oa status.

542
Citations
2014
Year
closed
OA Status

Related on ScholarIQ

Marie‐Odile Richard
Author
Computers in Human Behavior
Journal
Digital Marketing and Social Media
Topic
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Topic
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Topic
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