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To App or Not to App: Engaging Consumers via Branded Mobile Apps

PaperCitations, authors & open-access status

To App or Not to App: Engaging Consumers via Branded Mobile Apps is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 256 citations, 2013 year and closed oa status.

256
Citations
2013
Year
closed
OA Status

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Yongjun Sung
Author
Journal of Interactive Advertising
Journal
Digital Marketing and Social Media
Topic
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Topic
Consumer Behavior in Brand Consumption and Identification
Topic
Technology Adoption and User Behaviour
Topic
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