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To be or not to be in social media: How brand loyalty is affected by social media?

PaperCitations, authors & open-access status

To be or not to be in social media: How brand loyalty is affected by social media? is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 861 citations, 2012 year and closed oa status.

861
Citations
2012
Year
closed
OA Status

Related on ScholarIQ

Marie‐Odile Richard
Author
International Journal of Information Management
Journal
Digital Marketing and Social Media
Topic
Digital Marketing and Social Media
Topic
Consumer Behavior in Brand Consumption and Identification
Topic
Customer Service Quality and Loyalty
Topic
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