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Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire
PaperCitations, authors & open-access status
Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 13 citations, 2019 year and closed oa status.
13
Citations
2019
Year
closed
OA Status