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Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising

PaperCitations, authors & open-access status

Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 122 citations, 2009 year and closed oa status.

122
Citations
2009
Year
closed
OA Status

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