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AI-based innovation in B2B marketing: An interdisciplinary framework incorporating academic and practitioner perspectives
PaperCitations, authors & open-access status
AI-based innovation in B2B marketing: An interdisciplinary framework incorporating academic and practitioner perspectives is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 64 citations, 2022 year and green oa status.
64
Citations
2022
Year
green
OA Status