Scholar IQ
Try ScholarIQ free
Upload Records Snowball Search Search OpenAlex
About the database
ScholarIQanswers from OpenAlex

AI-based innovation in B2B marketing: An interdisciplinary framework incorporating academic and practitioner perspectives

PaperCitations, authors & open-access status

AI-based innovation in B2B marketing: An interdisciplinary framework incorporating academic and practitioner perspectives is a paper indexed in ScholarIQ from OpenAlex. ScholarIQ records 64 citations, 2022 year and green oa status.

64
Citations
2022
Year
green
OA Status

Related on ScholarIQ

Maria Petrescu
Author
Digital Marketing and Social Media
Topic
Digital Marketing and Social Media
Topic
Service and Product Innovation
Topic
AI in Service Interactions
Topic
470M+ articles · free account